You convince people they are more qualified to make their decisions than government. When you have an educated society and not just an educated class, but a society where most of the country is educated and has the tools to manage their own affairs then you won’t need a big government, or any government trying to manage the people’s affairs for them. Because the people will know how to do these things for themselves. Both from a personal and economic perspective. The biggest threat to big government and statism and what big government supporters should worry about the most is not individual freedom. Individual freedom and limited government are the alternatives to big government. The biggest threat to big government and statism is an educated society.
When people have the tools which is education to manage their own affairs, then they’ll know what to do and what not to do with their own lives. They’ll know not to attack innocent people, because they’ll know that is wrong. They’ll know where to work, because they’ll know what they’re qualified to do and what the pay and benefits comes from the jobs they are qualified for. They’ll know where to live and what is the best place for them, because they’ll know what they can afford and what would be the best community for them. They’ll know where to get their health insurance, what to eat and drink and how much they can handle of those things. How to plan their own retirements, where to send their kids to school. Whether they should smoke, or drink, including marijuana. And who they should sleep and live with and when if ever they should marry their romance partner.
Statists, especially nanny statists both on the Far-Left and Far-Right generally view people as stupid. And not able to manage their own affairs and see freedom as the freedom to make mistakes. Which is why they believe in statism whether its Marxism, or some type of religious theocracy. Which again is why education is the biggest threat to big government. And why statists can’t afford an educated society, because then they won’t have the support for their big government philosophy. So you educate the society and make quality education universal for everyone including low-income children and you’ll have a society that believe in liberty, because they’ll know how to manage their own affairs for themselves.